Building Tourism Careers in Cape Town & the Winelands

Tourism is more than experiences and sightseeing; it’s a vital engine of job creation in South Africa. At Bikes ’n Wines and Cape Adventure Brands, we’re committed to building sustainable tourism careers and transferring skills that empower youth across Cape Town and the Cape Winelands.

Our growth as a company is tied to the growth of our people. Each new team member represents another step toward strengthening South Africa’s tourism industry, especially in guiding, customer experience, and hospitality.

Investing in People: New Roles in Tourism

Therefore, we’re proud to welcome two new hires to the Bikes ’n Wines family:

Ruweidah Clarke - Front of House & Travel Manager
Ruweidah brings a wealth of experience across tourism, manufacturing, and finance. With strong skills in administration, customer service, and project coordination, she is the friendly face that assists guests, coordinates logistics, and ensures every tour runs smoothly. Her role highlights how tourism connects diverse professional backgrounds into one vibrant industry.

Geraldo Manuel - Junior Guide
Born and raised in Stellenbosch, Geraldo’s passion for people and the outdoors makes him a natural fit for guiding. Currently completing his cultural guide qualification, he’s receiving hands-on training with Bikes ’n Wines, building the confidence, knowledge, and practical skills to grow into a full-time professional guide. For Geraldo, tourism isn’t just a job, it’s a journey of sharing his home with the world: “Stellenbosch to the world!”

Why Job Creation in Tourism Matters

Tourism in the Western Cape supports thousands of livelihoods. Every new guide, coordinator, or travel manager contributes to the bigger picture:

- Job creation: Expanding career opportunities in Cape Town and the Cape Winelands.
- Skills transfer: Training and mentoring the next generation of guides and tourism professionals.
- Community growth: Empowering locals to showcase their culture, landscapes, and stories to international visitors.

By investing in people like Ruweidah and Geraldo, Bikes ’n Wines & Cape Adventure Brands are helping to build a stronger, more inclusive tourism economy.

Looking Ahead

As we grow, so does our impact. Our vision is not only to deliver unforgettable outdoor cycling and wine tourism experiences, but also to foster sustainable employment, career pathways, and community pride across South Africa’s most iconic destinations.

Tourism is a people industry, and our people are the heart of what we do.