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Welcoming the 2023 Intern Uptake for Bikes ‘n Wines

Cape Adventure Brands, a leading adventure tourism company based in Cape Town, South Africa, is proud to announce the launch of its 2023 intern program.

Empowering Youth and Fostering Adventure Tourism in Cape Town

  • Cape Adventure Brands, a leading adventure tourism company based in Cape Town, South Africa, is proud to announce the launch of its 2023 intern program. This exciting initiative aims to empower local youth by providing them with valuable skills transfer opportunities while contributing to job creation in the region. In this blog post, we will delve into the details of this unique program and explore how Cape Adventure Brands is nurturing young talent and making a positive impact on the community

The Journey of Skills Transfer

  • In the midst of 2022, as the travel industry was recovering from the pandemic, Cape Adventure Brands recognized the untapped potential within the Stellenbosch community. Two young gentlemen were selected to join the company, chosen for their strong work ethic, but lacking the specific skills required for guiding bicycle tours under the Bikes ‘n Wines brand. Thus, the organization embarked on a journey to provide on-the-job training and mentorship to these individuals, enabling them to grow into qualified guides for their wine bike and e-bike tours.

Call for the 2023 Intern Uptake:

  • Building upon the success of their previous intern program, Cape Adventure Brands put a call out for passionate individuals from local communities to participate in the 2023 intern program. Unlike traditional application processes, the focus here was on the potential of each candidate rather than written or practical assessments. Interested individuals were invited to submit a 60-second video expressing their interest and suitability for the program, emphasizing their drive to learn and grow.

A Path of Learning and Development:

  • Selected interns will be assigned a mentor who will guide them on a monthly rotational basis. This mentorship model allows interns to learn from experienced staff members with diverse bike tour guiding styles and expertise. To ensure continuous growth, interns undergo written, practical, and oral assessments at the end of each month, evaluating their progress and determining their readiness to move forward in the program

From Internship to Empowerment:

  • The Cape Adventure Brands internship program is designed to provide real-world experience and practical application of skills. Interns are expected to maintain a high level of professionalism, accountability, and dedication throughout the program. Only those serious about their personal and professional growth will be successful, as this program demands commitment and a strong work ethic

Skills and Qualifications:

  • Throughout the internship, interns receive external certifications, beginning with first-aid training that leads to a level 3 certification. By equipping interns with external qualifications, the program ensures they have transferable skills and increased employability in the future.

A Path to Success:

  • Upon successful completion of the internship, Cape Adventure Brands offers guaranteed employment opportunities within their portfolio of adventure brands to selected interns. Interns who demonstrate their capabilities and dedication will have the chance to work as qualified guides for the Bikes ‘n Wines brand. Furthermore, Cape Adventure Brands covers the costs for these successful candidates to obtain their learners and drivers licenses, and potential guide certification down the line. For those who decide to explore different career paths, the transferable skills and invaluable experience gained during the internship will open doors to various job opportunities elsewhere


  • Cape Adventure Brands' 2023 intern program is a testament to their commitment to youth empowerment, job creation, and adventure tourism in Cape Town and the Cape Winelands. By providing on-the-job training, mentorship, and opportunities for skills transfer, Cape Adventure Brands is shaping the future of adventure tourism while contributing to the growth and development of local communities. The program not only equips young individuals with the necessary skills and qualifications but also ensures their personal and professional growth, fostering a thriving industry for years to come.
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